Why would you think about being on a Voxiferi podcast ?
We use the power of immersive professionally created podcast audio, in short show format, or full length multi-segment thirty/thirty five minute release schedule. The latter being a very popular and very cost effective way of getting a business on-air to a listening audience.
We know, from experience, that the power of podcasting is enormous and very directed and allows listeners to engage far better than other types of advertising, including YouTube or Facebook and certainly providing a major upgrade to print advertising and advertorial.
Print advertising, unless in a national newspaper or printed circular has a very limited circulation compared to on-demand podcast shows. The fact you are working with a static media type (a boxed quarter, full or half page advertisement for example) means that you have one shot at engagement with a target customer. And the opportunity of a few seconds to engage with a potential customer as they peruse written editorial or skim read a circular, magazine or newspaper.
While almost all newspaper groups now also offer you the ability to also purchase online advertising opportunities on their free to read, or paywall protected portals. That is almost always an additional chargeable item to procure, although will ensure a higher coverage area by virtue of that portal being available in any browser in most territories to any visitor landing on that page. We also offer the opportunity to have a website based engagement on our portals, it’s available in our store simply to provide parity with our print advertising cousins.
A printed advertisement, with or without graphical content to draw attention to the prospective reader, can only convey a simple message. You have limited characters or space in the purchased slot, to get the attention of the reader. Compare that to the benefits of an always available, on-demand, professionally produced five, ten, fifteen minute or entire show professionally recorded show slot or show ? Fifteen words vs fifteen minutes.
A printed advert in a newspaper, circular or a magazine will normally be disposed of (and hopefully recycled responsibly) within short order. Your procured advertisement therefore has a very limited lifespan. Compare that to a podcast show is there 24/7/365 and available on-demand, is shareable, push able via Social Media, affording engagement and reaching potential customers while you’re asleep, while your business is closed and providing a pathway to new revenue way and above a print ad.
How do we get our message across effectively on a Podcast ?
Over the last thirteen years we have put microphones in front of hundreds of people who have then appeared in our broadcasts. To get the best out of those who are about to go on-air we have polished an approach that puts people at ease.
Post order placement we encourage customers to visit our download section and grab our preparation and engagement guides, helping you think about how to talk about your business, your offerings, your people, your services. Think about the length of the time slot you have bought, consider what promotions you can offer to listeners, think about your marketing campaign diaries. Be honest, be open, be relaxed and be you. The very best most immersive natural audio is recorded in a happy and prepared environment where the vehicle we create together talks to the customer and invites them to engage with you, and to also share the audio with friends, family and social media connections.
Still need more help ? We have online courses in our On Demand Learning Portal that provide any customers to actively study pre-recording, take part in online certification at their own pace, in their own home. These courses are provided securely via our Moodle platform, a platform trusted and used by universities, college and online learning companies globally. You can purchase those course credits via our online store.
What are the actual costs of appearing on a Podcast show or segment ?
We have a large number of podcast shows targeted at specific business verticals across retail, innovation, hospitality, restaurants, tourism, farm shops and startups/pop-ups.
We base our pricing on the length of recorded segment, so we offer time based recording slots on broadcast shows featuring multiple partners. A segment is part of a broadcast show, your recorded slot is professionally mixed and broadcast alongside a number of other segments recorded with other customers in that same vertical. That show is then broadcast within weeks of the recording affording you the opportunity to push the content via your own marketing, Instagram, X/Twitter, Facebook, Bluesky alongside the syndication of the content via our partners.
The slots are priced cost effectively and are based on the concept of competing with print advertising rate based on a quarter page, half page or full page advertisement.
The cost of a ten minute slot appearance, which is online and on-air available to stream on demand, is less than the cost of a quarter page advertisement in a local advertising newspaper or circular that is glanced at and then recycled or pulped. Yet the audio ten minute feature on your company hits a wider circulation and is available 24/7.
Except instead of a static print advert your company, brand or firm is afforded the opportunity to feature in a professionally recorded and mixed broadcast vehicle of five, ten minute or thirty minute length recording. A show recording featuring your staff, even your customers talking with passion and conviction about you, your services, your products.
Add in the fact that HMRC afford the ability for you to offset the cost of all podcast activity against your annual tax return which provides you even more reason to get on-the-air.
We want to tell your story, and we want to put you into listener’s ears.