Making Audio With Love
Voxiferi as a business exist to create major new value in the customers that we record content with and put on-air. Historically our recording with major FTSE 100 and GM100 companies in Europe and in the United States has afforded brands early doors opportunity to brief target audiences. Using our podcasts to engage with listeners faster than traditional web and print marketing could engage, and to start conversations.
By putting a microphone in front of product specialists, or topic matter experts, in front of customers or first adopters of technology or a product we were able to create immersive qualified audio. Show recordings that filled a gap at a much much lower production cost than the engagement of video marketing teams or where a fan fold A4 leaflet or downloadable PDF could not offer that depth of qualified engagement. Where we have defined value is by being able to research and work with customers to create individual programmes within shows. With each programme segment tailored and entirely focused on them, their products, their people, their services.
By working ahead of time on show segment creation we have built out online on-demand training (available from our store) that is built around the globally popular Moodle platform. This provides in-depth training, if a company requires it, for those who would be involved in the creation of audio, to build confidence prior to pressing the record button.
We also work with companies and brands, on an ongoing basis to develop and record annual and quarterly updates with updated recordings or customised unique shows (bespoke pricing available) to get their stories and their vision out to a listening audience on a regular cadence. This is very popular and allows customers to have a presence on-air that is professionally produced and edited, and also broadcast by an established studio who have established global syndication. With experience at Gartner Group, more than a decade of online coverage from the likes of Apple and Spotify and a new invigorated relationship with Amazon Music and Audible, one things for certain. We’re being heard and we’re here to make an impact. We want you to be part of that audio journey.
Always pushing harder
Every technology we have developed and brought to the market the last quarter of a century has disrupted from the word go. We thrive on being different, and we grow based on our core disciplines of pedigree of service and attention to detail. We exist to disrupt, we aim to be the difference.
Voxiferi were an extremely early adopter and definer of best practices around audio creativity and outside broadcast standards for podcast creation. We are the only independent podcast broadcaster (outside of the BBC) in the United Kingdom to have recorded content in sixteen countries globally. In locations as diverse as The White House, BBC Broadcasting House, Time Square, The Arctic Circle, from San Francisco to Newcastle, From Portland to Amsterdam and all points in between. We’ve endured more stares from more airport staff intrigued at our microphones and cables, and recorded with more than 350 people on our quest to capture and broadcast the best content possible. We understand what it takes to make defining audio. You wouldn’t expect us to do anything less than go the extra mile to promote you and your business. We want you on-air, it’s our job to make it happen.
How could working with Voxiferi drive my business ?
We are the intelligent and forward thinking alternative to a spend in the print advertising marketplace. For the cost of a short-run print advertisement we create and polish an immersive and intelligent audio story of varying length (options available in-store) which tell your story, put you into listener’s ears and drive new audiences and customers to an awareness of you and your services, solutions, your hotel, your food menus, your glamping pods, beer, pastries, your artisan gins. Whatever you make, whatever you’ve thrown heart and soul into creating, we put it on-air, on-demand. Available long after that print-ad is recycled and available 24/7 365 days a year. And you can choose to update regularly to tell customers of new developments or new offerings and to connect in a way that you’ve never been able to before – to customers you’ve not yet met.
But I already have a Facebook / Instagram presence….
And how is that going ? Really ? Honestly ? How much new business is that driving compared to your expectations ? By comparison our shows are an always-on, on-demand professionally produced outside broadcast radio segments with the highest production values. That put you, your staff and your products, venue, services or offering into the ears of customers you’ve not yet met. Engaging with them at a higher and more intelligent level than a social media post can reach, at a more personal level than a print advert or promotional flyer can ever hope to.
From an SEO perspective we are aligned to the absolute best-of-breed alignment on metadata tracking and keyword indexing, our attention to detail with graphic design and layout for our broadcast shows for their artwork. Equally the manner in which they are syndicated and tracked / indexed by master search engines has been a labour of love since 2012. We partner with you to afford you the opportunity to use your reach via X, Facebook, Instagram, Bluesky, Mastadon etc to push and promote.
Always and everywhere remembering the reach of our podcasts is both local – and global.
Recording sounds very scary, I’m not sure I can do it
At the base of this page is a link to our download portal. In the first instance grab our engagement guide and then grab our training packs. If you need more training or information engage with Dan, Tina or Kay and talk to us. Most customers recording short format recording (sub 20 minutes) can prepare by using our online guides. If you need more help we have online training hosted on a Moodle platform on our architecture that provides on-demand learning, you even get to sit a short test and get a certificate on completion.
Training credits are available for purchase in our store at a very cost effective rate. If you require a larger engagement we also offer the rarely taken up option of half day and daily training. We actually designed our online training to make that a more palatable and sensible option. Having developed training courses to degree level for content and training providers in the past we understand how to get the best out of candidates and to develop quality courseware.
We think it works better on-demand, fitting around you, we actually believe that on-demand courses have a far better success rate than classroom training and leave the customer more relaxed and able to engage better. We will, however, offer one to one and classroom based tuition at a daily or half day rate that is additionally purchasable through our store.